Heracles is the UK’s first longevity platform built for men
Our mission is simple but bold: to help men live longer, stronger, and better–by combining world-class medical care with tools for everyday performance. No shame. No shortcuts. Just science, structure, and support that actually works.
We don’t dwell on problems. We focus on progress.
The Heracles Approach
At Heracles, treatment is just the beginning.
We treat the leading health concerns facing men today–low testosterone, erectile dysfunction, excess weight–not as isolated issues, but as early signals of deeper, underlying imbalances.
We combine targeted clinical interventions with lifestyle strategies that address the root causes of decline with the aim of restoring balance, resilience, and long-term wellbeing.
Because health isn’t just about fixing what’s broken—it’s about building what’s possible.
Why We Exist
Men are underserved by healthcare. Symptoms are ignored. Stigma goes unchallenged.
We’re changing that.
Heracles was founded with one question in mind: How do we truly live well? How do men thrive?
That’s why everything we build puts education, access, and evidence first. Not just to serve our customers–but to raise the standard for all men.
Our team includes some of the most respected names in men's health:
Our specialist clinical team brings together some of the UK’s leading minds in men’s health. They’ve shaped international guidelines, advised Olympic athletes, pioneered fertility services, and educated thousands of other clinicians. But more importantly, they share a common purpose: to make men’s health smarter, more accessible, and built for the long haul. At Heracles, our experts don’t just treat symptoms - they target the root cause to help men unlock long-term strength, vitality, and control.
Professor Suks Minhas
MD FRCS (Urol) - Co-Founder & Chief Medical Officer
Professor Minhas is a global leader in men’s health, specialising in male fertility, sexual function, and hormonal care. He is Consultant Urologist and Director of the European Academy of Andrology. With over 250 publications and 600+ international lectures, he has helped shape global clinical guidelines and surgical practice. A recipient of the St Peter’s Medal and BAUS Golden Telescope Award, Suks is known for combining innovation, education, and advocacy to deliver world-class, equitable care for men.
“Every man deserves access to expert, compassionate care regardless of background, ethnicity, or socioeconomic status. My approach integrates the latest clinical research with a deep understanding of individual patient needs. I am committed to advancing the field of andrology, breaking down the stigma surrounding men’s health, and ensuring that no man is overlooked or underserved.”
Professor Tet Yap
MA MD FRCS (Urol) - Co-Founder & Chief Longevity Officer
Professor Yap is a leading specialist in male fertility, erectile dysfunction, and genital reconstruction. Trained at Cambridge, UCL, and internationally at Stanford and Memorial Sloan Kettering, he leads andrology services at Guy’s & St Thomas’ and helped establish the world’s first Klinefelter clinic. He is also co-chair of several leading fertility MDTs and contributes to international research and training in male reproductive health.
“At Heracles, we believe the future of men’s health lies in empowerment. We are building the UK’s first evidence-based longevity platform that transforms clinical care into a lifestyle/ Our approach blends science, diagnostics and digital innovation to help men take lasting control of their health. This is more than a treatment model; it’s a movement to reframe wellbeing as something men want to engage with—daily, proactively and proudly. Heracles is setting a new standard for how men age and thrive.”
Dr. Ian Gallen, CBE
Medical Team
Dr. Ian Gallen is a globally recognised endocrinologist with over two decades of experience in diabetes care, particularly in athletes. He served as the Special Medical Advisor for the London 2012 Olympics and has worked with Olympic gold medallist Sir Steve Redgrave. A published author and editor of Runsweet.com, Ian integrates specialist diabetes knowledge with real-world performance goals. He brings his expertise in lifestyle and hormonal health to Heracles to help men reclaim vitality through precision medicine.
“As an experienced endocrinologist, I have seen first hand how men frequently have obstructions in seeking help with the specific problems of men's health. I have joined Heracles to use my skills and knowledge to enable men to optimise their health using our new access platform, and best clinical practice available, without external restrictions or waiting lists.”
Dr. Richie Kirwan, PhD RNutr
Medical Team
Dr. Richie Kirwan is a lecturer at Liverpool John Moores University whose research focuses on how diet and resistance training improve muscle mass and metabolic health, especially in ageing and clinical populations. He has published widely on protein, vitamin D, and cardiometabolic risk, and is a regular voice in public health education through podcasts, webinars, and his platform Be More Nutrition. At Heracles, Richie helps translate cutting-edge science into practical strategies for long-term men’s health.
"My role at Heracles is to help educate and guide men towards healthier food, movement and lifestyle habits that will lead them to the state of optimal health and function that they deserve, and that will help them live a longer, healthier, more fulfilling life."
Paula Allchorne, eMBA RN Dip
Medical Team
Paula Allchorne is a Urological Nurse and Psychosexual Therapist with over 28 years of clinical experience in urology and sexual health. Her work bridges medical and psychological care, supporting individuals and couples through a range of sexual and relational concerns including desire, arousal, pain, intimacy, and confidence. Paula has held leadership roles within the European Association of Urology Nurses and was recently awarded the Chief Nursing Officer’s Gold Award for her contributions to nursing and healthcare innovation. Paula has received 13 national awards for leadership, patient care, and service development.
“As a Nurse Specialist in urology and psychosexual health, I’m passionate about bridging the gap between physical and psychological care. Heracles offers a much-needed, forward-thinking platform that brings together multidisciplinary expertise to improve outcomes for patients with complex, often overlooked needs. I’m excited to be involved in something that is not only innovative but truly patient-focused.”
Dr. Vinit K. Shah, MSc
Medical Team
Dr Vinit Shah is a Consultant in Endocrinology, Diabetes, and Internal Medicine with specialist interests in male hormone health, thyroid, parathyroid and adrenal disorders, and diabetes technology. He has led endocrine care in pregnancy at London North west hospitals and previously developed a multi-disciplinary endocrinology service focused on integrated care. A Wellcome Trust research scholar and former Chief Registrar with the Royal College of Physicians, Dr Shah is actively involved in medical education and simulation training, and teaches postgraduate endocrinology and diabetes students through the University of South Wales and RILA/University of Portsmouth.
“There exists a gap and lack of access for men’s health. One of the reasons I wanted to join the Heracles team was to be at the forefront of men's health by combining innovation and convenience to empower men to undertake positive changes holistically. And doing all this while maintaining safety and observing high standards in the delivery of service. It has been great to collaborate with some of the best minds in their respective fields and work with a bunch of enthusiastic and energetic team members.”
What We Offer
We treat core men’s health concerns with precision and purpose:
Testosterone
optimisation
Erectile dysfunction
support
Clinician-guided
weight loss
Lifestyle and
longevity education